How Can Digitalization Mitigate Pandemic-Induced Demand Shocks? A Case Study from the Apparel Industry

This paper aims to explore how digitalization can be used as a risk mitigation tool against pandemic-induced demand shocks, when customer movements and activities are constrained by government regulations. Due to the disrupting events of the COVID-19 pandemic, we opted for an exploratory study to un...

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Bibliographic Details
Main Authors: Zsolt Matyusz, Bence Pistrui
Format: Article
Language:English
Published: MDPI AG 2023-12-01
Series:Administrative Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3387/13/12/257