Factors Shaping Thai Millennials' Low-Carbon Behavior: Insights from Extended Theory of Planned Behavior

Factors Shaping Thai Millennials' Low-Carbon Behavior: Insights from Extended Theory of Planned Behavior

Objective: This research serves a dual purpose: To construct a predictive model for low-carbon behavior among Thai millennials and to analyze the interplay between socio-demographic variables and eco-conscious actions. Methods/Analysis: By employing PLS-SEM and surveying 150 Thai millennials through...

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Bibliographic Details
Main Authors: Ajaree Thanapongporn, Kanis Saengchote, Chupun Gowanit
Format: Article
Language:English
Published: Ital Publication 2023-09-01
Series:HighTech and Innovation Journal
Subjects:
persuasive technology
motivating variable
climate-change mitigation
sustainability
structural equation modeling.
Online Access:https://hightechjournal.org/index.php/HIJ/article/view/425

Internet

https://hightechjournal.org/index.php/HIJ/article/view/425

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