Analysis of the Influence of Brand Image, Price, and Product Quality on Consumer Buying Intentions in the Indonesian Retail Market: Mediation by the Level of Consumer Trust

Analysis of the Influence of Brand Image, Price, and Product Quality on Consumer Buying Intentions in the Indonesian Retail Market: Mediation by the Level of Consumer Trust

This research investigates the complex dynamics influencing consumer behavior in the Indonesian retail market, focusing on the interrelationships between brand image, price, product quality, consumer trust, and consumer buying intentions. Utilizing a quantitative approach and Partial Least Squares S...

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Bibliographic Details
Main Authors: Hilda Yuliastuti, Sri Mulyono, Denpharanto Agung Krisprimandoyo, Ikhsan Amar Jusman
Format: Article
Language:English
Published: IJBLE Scientific Publications Community Inc. 2024-02-01
Series:International Journal of Business, Law, and Education
Subjects:
consumer behavior
brand image
price
product quality
consumer trust
buying intentions
iindonesian retail market
Online Access:https://ijble.com/index.php/journal/article/view/453

Internet

https://ijble.com/index.php/journal/article/view/453

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