Branding, subvertising and markets of experience Culture, counterculture and globalised advertising strategies
In the current sociocultural and commercial context, transnational companies base their communication policies on a phenomenon of expansive branding of their own brand names, converted into products of symbolic consumption. In the face of these policies, founded on the use of cultural and countercul...
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| Format: | Article |
| Language: | Spanish |
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Barcelona Centre for International Affairs (CIDOB)
2004-10-01
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| Series: | Revista CIDOB d'Afers Internacionals |
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| Online Access: | http://www.cidob.org/es/content/download/3142/33048/file/sannicolas_cast.pdf |