What the eyes don't see, the heart doesn't buy: the Premium Motors case
Purpose – This teaching case aims to encourage reflection on the formulation of the strategic repositioning of an automotive dealership. Design/methodology/approach – Built on the teaching case method, it portrays the situation of the Premium Motors automotive dealership in the face of a strategic r...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2024-07-01
|
| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/REGE-07-2022-0109/full/pdf |