Fan – the prosumer of the sports market on the example of Pogon Szczecin Sport Club supporters
<p><strong>Introduction. </strong>The relationship between sports fan and the favored organization is a unique type of the client-brand connection. The attitude of the fan towards beloved club is based on emotions. Supporters also have an extraordinary wide knowledge about the supp...
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| Format: | Article |
| Language: | English |
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Nicolaus Copernicus University in Toruń
2018-06-01
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| Series: | Quality in Sport |
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| Online Access: | https://apcz.umk.pl/czasopisma/index.php/QS/article/view/18437 |