Understanding creative enterprise creation, functionality and sustainability from the lenses of Ghanaian creative entrepreneurs
AbstractThis paper explored the dynamics of the Ghanaian creative industry to understand creative entrepreneurs’ lived experiences in the process of turning their creativities into business ventures and the challenges they encounter in bids to sustain ventures. Guided by the business canvas model an...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2336271 |