The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation
In the prevailing competitive environment among software companies, these companies' success in achieving competitive advantage seems unlikely without investing on new ideas and technologies. The process of capturing new ideas, technology development, transforming ideas into products using tech...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2017-05-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://nmrj.ui.ac.ir/article_21451_6f466377a9b75a98cc7d318b54d341e4.pdf |