BTS from “N.O” to “ON” and BEyond: Innovation in Effective Mental Health Messaging and Modelling
Over seven years, BTS have organically embedded consistent mental health messaging and modelling of various mental health modalities, representing innovation within mental health discourse, within and outside the pop and K-pop culture and fandom. Their personal and artistic journeys have resulted in...
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2021-01-01
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| Series: | Asia Marketing Journal |
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| Online Access: | https://amj.kma.re.kr/journal/vol22/iss4/8/ |