Online Brand Experience: Drivers and Consequences

Online Brand Experience: Drivers and Consequences

The purpose of this study is to determine the influence of brand involvement, customer-brand engagement, online brand experience to brand satisfaction and brand loyalty of mobile banking applications users in BCA, Bank Mandiri, BRI, and BNI as the big four most valuable brands in Indonesia. This stu...

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Bibliographic Details
Main Authors: Luki Adiati Pratomo, Ovy Noviati Nuraini Magetsari
Format: Article
Language:English
Published: Universitas Negeri Semarang 2018-09-01
Series:Jurnal Dinamika Manajemen
Subjects:
brand involvement
brand satisfaction
brand loyalty
customer-brand engagement
online brand experience.
Online Access:https://journal.unnes.ac.id/nju/index.php/jdm/article/view/15192

Internet

https://journal.unnes.ac.id/nju/index.php/jdm/article/view/15192

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