The influence of marketing tools on consumer behavior and its assessment
The article aims to analyse and evaluate the influence of marketing tools on consumer behavior. In order to investigate the topic, a thorough analysis of scientific literature was performed and followed by systematization and generalization of different theories and academic sources. The research re...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius University Press
2019-12-01
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| Series: | Vilnius University Open Series |
| Subjects: | |
| Online Access: | https://www.journals.vu.lt/open-series/article/view/18402 |