Netnographic Analysis of Public Behavior on Ms Glow Product Advertisement

Ms. Glow is a Skincare and Cosmetic Product, which has expanded its wings in the digital realm. Some of the business strategies implemented: (1) keep interacting online with offline because not all targets can access only one channel; (2)cooperate with as many public figures as possible from micro,...

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Bibliographic Details
Main Authors: Evaliata Br. Sembiring, Windy Afriya
Format: Article
Language:Indonesian
Published: Politeknik Negeri Bali 2022-11-01
Series:Soshum: Jurnal Sosial dan Humaniora
Subjects:
Online Access:https://ojs2.pnb.ac.id/index.php/SOSHUM/article/view/645