Identification of The Dimensions of Bank 4.0 Experiential Quality Based on Millennial Customer Perceptions

The development of the Bank 4.0 industry that is reflected through increased experiential quality, which is started with the identification of the dimensions of Bank 4.0 experiential quality is getting popularity for millenial. This research attempt to discover the dimensions of Bank 4.0 experientia...

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Bibliographic Details
Main Authors: luthfi abdillah, Ananda Sabil Hussein, Kusuma Ratnawati
Format: Article
Language:English
Published: University of Brawijaya 2020-08-01
Series:APMBA (Asia Pacific Management and Business Application)
Subjects:
Online Access:https://apmba.ub.ac.id/index.php/apmba/article/view/377