The Effect of Products Attributes Customer Satisfaction on Brand Loyalty in the Electronic Appliances Industry: Case of Jordan
This paper shows an analysis of products attributes, customer satisfaction and brand loyalty in the electronic appliances sector. The main goal of the research is to determine the influence of a product’s physical and service-related attributes on customer satisfaction and eventually on brand loyalt...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Oradea Publishing House
2019-05-01
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| Series: | Oradea Journal of Business and Economics |
| Subjects: | |
| Online Access: | http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2019/06/OJBE_vol-4special-39-51.pdf |