A multimodal analysis of humour as an engagement strategy in YouTube research dissemination videos
Science popularisation has received widespread interest in the last decade. With the rapid evolution from print to digital modes of information, science outreach has been seen to cross educational boundaries and become integrated into wider contexts such as YouTube. One of the main features of the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Cracow Tertium Society for the Promotion of Language Studies
2023-03-01
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| Series: | The European Journal of Humour Research |
| Subjects: | |
| Online Access: | https://ww.europeanjournalofhumour.org/ejhr/article/view/760 |