THE CONCEPT OF «GOODWILL», THE IMAGE AND REPUTATION OF THE ORGANIZATION
The company’s value management strategy is currently noted by many financial analysts and managers as a particularly effective goal-setting tool, which makes it possible to take into account various aspects necessary for the competent management of the company. Goodwill is closely interrelated with...
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| Format: | Article |
| Language: | English |
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Science and Innovation Center Publishing House
2023-06-01
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| Series: | Наука Красноярья |
| Subjects: | |
| Online Access: | http://kras-science.ru/jour/index.php/nk/article/view/179 |