The Influence of National Culture on Educational Videos: The Case of MOOCs

This paper discusses the influence of cultural dimensions on Massive Open Online Course (MOOC) introductory videos. The study examined the introductory videos produced by three universities on Coursera platforms using communication theory and Hofstede’s cultural dimensions. The results show that int...

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Main Authors: Rebecca Yvonne Bayeck, Jinhee Choi
Format: Article
Language:English
Published: Athabasca University Press 2018-02-01
Series:International Review of Research in Open and Distributed Learning
Subjects:
Online Access:http://www.irrodl.org/index.php/irrodl/article/view/2729
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author Rebecca Yvonne Bayeck
Jinhee Choi
author_facet Rebecca Yvonne Bayeck
Jinhee Choi
author_sort Rebecca Yvonne Bayeck
collection DOAJ
description This paper discusses the influence of cultural dimensions on Massive Open Online Course (MOOC) introductory videos. The study examined the introductory videos produced by three universities on Coursera platforms using communication theory and Hofstede’s cultural dimensions. The results show that introductory videos in MOOCs are influenced by the national culture of the country in which the university is based. Based on this finding, this paper raises interesting questions about the effect of these cultural elements on potential learners from different countries and cultures around the world. The paper also makes suggestions about introductory video production in MOOCs.
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spelling doaj.art-b4a8c134adf1412c9fdc3b0c8d22ed3e2022-12-21T23:08:11ZengAthabasca University PressInternational Review of Research in Open and Distributed Learning1492-38312018-02-0119110.19173/irrodl.v19i1.2729The Influence of National Culture on Educational Videos: The Case of MOOCsRebecca Yvonne Bayeck0Jinhee Choi1Penn State UniversityPenn State UniversityThis paper discusses the influence of cultural dimensions on Massive Open Online Course (MOOC) introductory videos. The study examined the introductory videos produced by three universities on Coursera platforms using communication theory and Hofstede’s cultural dimensions. The results show that introductory videos in MOOCs are influenced by the national culture of the country in which the university is based. Based on this finding, this paper raises interesting questions about the effect of these cultural elements on potential learners from different countries and cultures around the world. The paper also makes suggestions about introductory video production in MOOCs.http://www.irrodl.org/index.php/irrodl/article/view/2729MOOCscultural dimensionsintroductory videospotential learners
spellingShingle Rebecca Yvonne Bayeck
Jinhee Choi
The Influence of National Culture on Educational Videos: The Case of MOOCs
International Review of Research in Open and Distributed Learning
MOOCs
cultural dimensions
introductory videos
potential learners
title The Influence of National Culture on Educational Videos: The Case of MOOCs
title_full The Influence of National Culture on Educational Videos: The Case of MOOCs
title_fullStr The Influence of National Culture on Educational Videos: The Case of MOOCs
title_full_unstemmed The Influence of National Culture on Educational Videos: The Case of MOOCs
title_short The Influence of National Culture on Educational Videos: The Case of MOOCs
title_sort influence of national culture on educational videos the case of moocs
topic MOOCs
cultural dimensions
introductory videos
potential learners
url http://www.irrodl.org/index.php/irrodl/article/view/2729
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