Gastronomic Festival Attribute and Customer Engagement to Customer Delight Through Customer Experience and Social Interaction Value

Gastronomic Festival Attribute and Customer Engagement to Customer Delight Through Customer Experience and Social Interaction Value

The purpose of this study is to determine the impact of gastronomic festival attributes and customer engagement on customer delight as measured by the Customer Value Experience and social interaction. Two independent variables are used in this analysis: Gastronomic Festival Attributes and Customer E...

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Bibliographic Details
Main Authors: Gitasiswhara Gitasiswhara, Ratih Nurriyati, Vanessa Gaffar, Lili Adi Wibowo, Taufik Abdullah
Format: Article
Language:Indonesian
Published: Universitas Pendidikan Indonesia, Fakultas Pendidikan Ilmu Pengetahuan Sosial UPI 2021-12-01
Series:Jurnal Pendidikan Ilmu Sosial
Subjects:
customer delight
customer engangement
customer value experience
gastronomic festival attribute
Online Access:https://ejournal.upi.edu/index.php/jpis/article/view/41253

Internet

https://ejournal.upi.edu/index.php/jpis/article/view/41253

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