A Modified Innovation Resistance Theory Approach to E-Tourism Resistance Intention in Bangladesh
Technology adoption in business is essential for advancement, even if it frequently encounters user resistance. The current study model examined the resistance to adopting e-tourism by online tourists in Bangladesh using the innovation resistance theory (IRT) components such as usage barriers, valu...
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| Format: | Article |
| Language: | English |
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Universidad Alberto Hurtado
2023-12-01
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| Series: | Journal of Technology Management & Innovation |
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| Online Access: | https://www.jotmi.org/index.php/GT/article/view/4199 |