A Modified Innovation Resistance Theory Approach to E-Tourism Resistance Intention in Bangladesh

A Modified Innovation Resistance Theory Approach to E-Tourism Resistance Intention in Bangladesh

Technology adoption in business is essential for advancement, even if it frequently encounters user resistance. The current study model examined the resistance to adopting e-tourism by online tourists in Bangladesh using the innovation resistance theory (IRT) components such as usage barriers, valu...

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Bibliographic Details
Main Author:	Md. Zaber Hossain Zaber
Format:	Article
Language:	English
Published:	Universidad Alberto Hurtado 2023-12-01
Series:	Journal of Technology Management & Innovation
Subjects:	e-tourism resistance intention technology adoption innovation resistance theory structural equation modeling
Online Access:	https://www.jotmi.org/index.php/GT/article/view/4199

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