To trade or not to trade: The moderating role of vividness when exchanging gambles
Individuals are generally reluctant to trade goods—a phenomenon identified as the endowment effect. This paper focuses on consumers’ puzzling reluctance to exchange gambles, and in particular lottery tickets with identical distribution (i.e., same odds of winning), and identifies the ticket’s vividn...
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| Format: | Article |
| Language: | English |
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Cambridge University Press
2011-02-01
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| Series: | Judgment and Decision Making |
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| Online Access: | https://www.cambridge.org/core/product/identifier/S1930297500004095/type/journal_article |