Demystifying the potency of marketing strategies as a tool for creating competitive advantage in challenging times
The COVID-19 pandemic has caused unexpected shocks to several sectors of the economy, including the insurance industry. The devastating effects of the pandemic have also affected the marketing model and the strategies' effectiveness. Therefore, this study sought to demystify the potency of mark...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Entrepreneurship and Sustainability Center
2024-03-01
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| Series: | Insights into Regional Development |
| Online Access: | https://jssidoi.org/ird/article/157 |