PENGARUH WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI KAMPUNG ADAT BOTI KABUPATEN TTS
This research aims to determine the effect of word of mouth (WOM) simultaneously and partially on tourist’s visiting decisions in the Village of Indigenous Boti in TTS district. The independent variables were examined are Volume and Dispersion. The samples in this research are 60 respondents, colle...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2019-07-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/1156 |