Customer Value and Sustainable Choice Behaviour in Social Commerce

Customer Value and Sustainable Choice Behaviour in Social Commerce

The emergence of Social Commerce, facilitated by social media platforms such as Facebook, Snapchat, and Instagram, has revolutionized electronic commerce, reshaping consumer behavior and business dynamics. This study investigates the connection between customer value and sustainable choice behavior...

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Bibliographic Details
Main Authors: Kanimozhi G., Sengottuvel C.
Format: Article
Language:English
Published: Sciendo 2024-12-01
Series:ECONOMICS
Subjects:
social commerce
customer value
sustainable choice behavior
social media platforms
purchase decisions
online brand communities
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Online Access:https://doi.org/10.2478/eoik-2024-0021

Internet

https://doi.org/10.2478/eoik-2024-0021

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