New products Development based on customer relationship management and entrepreneurial orientation

The recent perspectives that have been arisen among customers are genuinely rooted in the fact that each business, which is able to create new and continuous innovations in its products has more value than others. Therefore, developing continuous new products and innovations in order to creat new po...

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Bibliographic Details
Main Authors: Seyyed Jafar Zonoozi, Parisa Ghahremanpour
Format: Article
Language:fas
Published: Yazd University 2021-02-01
Series:کاوش‌های مدیریت بازرگانی
Subjects:
Online Access:http://bar.yazd.ac.ir/article_1648_ee1af2a1d63f0267888b358b6b6967fb.pdf