The Influence of Brand Experience, Brand Satisfaction, and Perceived Quality on Brand Loyalty Toward Bottled Drinking Water Products (AMDK)
In recent years, branding theory has increasingly focused on understanding the relationship between consumers and brands. A brand serves as a symbolic and functional bridge between buyers and sellers, facilitating trust, communication, and emotional connections (Şahin et al., 2011). It plays a key...
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| Format: | Article |
| Sprog: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-01-01
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| Serier: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Online adgang: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6008 |