INVESTIGATION THE ROLE OF MOBILE USER’S GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES
Recent progression on Internet, mobile phones and also the other communication tools allow companies to gain benefit from new applications such as SMS advertisement. Despite of these commercial opportunities, development of SMS advertisements are limited by some barriers such as invasion of mobile u...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-05-01
|
| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1-7&slc_lang=en&sid=1 |