Analysis of Decision Process to Buy Free-Range Eggs and the Implication on Marketing Mix (A Case Study to Wholesalers and Retailers Consumers in Traditional Markets in Purworejo District)

Analysis of Decision Process to Buy Free-Range Eggs and the Implication on Marketing Mix (A Case Study to Wholesalers and Retailers Consumers in Traditional Markets in Purworejo District)

This research aimed to compare the characteristics of free-range eggs consumers, to analyse their buying decision process and consumer satisfaction level, and to formulate the implication on free-range marketing mix across wholesalers and retailers in Purworejo districts. The research sample was 32...

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Bibliographic Details
Main Authors: Zulfanita Zulfanita, Roisu Eny Mudawaroch, Jeki Mediantari Wahyu Wibawanti
Format: Article
Language:English
Published: Universitas Jenderal Soedirman (UNSOED), Faculty of Animal Science 2020-08-01
Series:Animal Production: Indonesian Journal of Animal Production
Subjects:
consumer behaviour
marketing mix
free-range eggs
Online Access:http://animalproduction.id/index.php/JAP/article/view/44

Internet

http://animalproduction.id/index.php/JAP/article/view/44

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