Business continuity of culinary SMEs: Empirical study of personal branding, corporate branding, open innovation, and competitive advantage

Business continuity of culinary SMEs: Empirical study of personal branding, corporate branding, open innovation, and competitive advantage

This study aims to uncover the interaction of intangible resources in personal branding, corporate branding, and open innovation in shaping the competitive advantage and sustainability of culinary SMEs in developing countries. Financial moderation is a moderation variable in the relationship betwee...

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Bibliographic Details
Main Authors: Velwin Wibowo, Idris Gautama So, Engkos Achmad Kuncoro, Agustinus Bandur
Format: Article
Language:English
Published: IEECA 2024-02-01
Series:Journal of Eastern European and Central Asian Research
Subjects:
Personal Branding
Corporate Branding
Open Innovation
Competitive advantage
Business continuity
Online Access:https://www.ieeca.org/journal/index.php/JEECAR/article/view/1383

Internet

https://www.ieeca.org/journal/index.php/JEECAR/article/view/1383

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