An Ensemble Model for Consumer Emotion Prediction Using EEG Signals for Neuromarketing Applications

An Ensemble Model for Consumer Emotion Prediction Using EEG Signals for Neuromarketing Applications

Traditional advertising techniques seek to govern the consumer’s opinion toward a product, which may not reflect their actual behavior at the time of purchase. It is probable that advertisers misjudge consumer behavior because predicted opinions do not always correspond to consumers’ actual purchase...

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Bibliographic Details
Main Authors: Syed Mohsin Ali Shah, Syed Muhammad Usman, Shehzad Khalid, Ikram Ur Rehman, Aamir Anwar, Saddam Hussain, Syed Sajid Ullah, Hela Elmannai, Abeer D. Algarni, Waleed Manzoor
Format: Article
Language:English
Published: MDPI AG 2022-12-01
Series:Sensors
Subjects:
neuromarketing
EEG
SMOTE
LSTM
DWT
PSD
Online Access:https://www.mdpi.com/1424-8220/22/24/9744

Internet

https://www.mdpi.com/1424-8220/22/24/9744

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