An Ensemble Model for Consumer Emotion Prediction Using EEG Signals for Neuromarketing Applications
Traditional advertising techniques seek to govern the consumer’s opinion toward a product, which may not reflect their actual behavior at the time of purchase. It is probable that advertisers misjudge consumer behavior because predicted opinions do not always correspond to consumers’ actual purchase...
Main Authors: | Syed Mohsin Ali Shah, Syed Muhammad Usman, Shehzad Khalid, Ikram Ur Rehman, Aamir Anwar, Saddam Hussain, Syed Sajid Ullah, Hela Elmannai, Abeer D. Algarni, Waleed Manzoor |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2022-12-01
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Series: | Sensors |
Subjects: | |
Online Access: | https://www.mdpi.com/1424-8220/22/24/9744 |
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