The impact of user preference and perceived value on customer satisfaction and marketability at traditional handicraft product

The impact of user preference and perceived value on customer satisfaction and marketability at traditional handicraft product

AbstractThe main objective of this study is to investigate the impact of user preferences and perceived value on traditional handicraft products in terms of customer satisfaction and sales performance through empirical research. The study used a questionnaire to collect data from 299 customers in re...

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Bibliographic Details
Main Authors: Haoran Liu, Hassan Alli, Irwan Syah Md Yusoff
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
User preference
perceived value
customer satisfaction
marketability
traditional handicraft product
PLS-SEM
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2327476

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2327476

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