MARKETING RESEARCH IN THE FUNCTION OF BUSINESS EFFICIENCY

MARKETING RESEARCH IN THE FUNCTION OF BUSINESS EFFICIENCY

The aim of this work paper is to suggest efficient model of business efficiency in agro industrial products commerce, by integration of marketing mix instruments – product and price. Marketing research provides solid bases for foundation of good and efficient management moment, as an assumption of...

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Bibliographic Details
Main Authors: Nedeljko Petko Prdić, Boris Kuzman, Jelena Damjanović
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2019-12-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
marketing research
agro industrial products
commerce
business efficiency
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/1590

Internet

https://www.ea.bg.ac.rs/index.php/EA/article/view/1590

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