Political influencers. A study of Donald Trump’s personal brand on Twitter and its impact on the media and users
The personality of a political candidate, above and beyond governments and parties, is understood increasingly more as a brand image. The new political influencers are making a clean sweep of social networks and it is the media that reproduce an information model that, far from being grounded in tra...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2019-03-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://www.unav.edu/publicaciones/revistas/index.php/communication-and-society/article/view/37815 |