Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review

Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review

AbstractThis systematic literature review aims to synthesize the academic research on consumer ethnocentrism comprehensively. The study systematically examines the development of consumer ethnocentrism research over time, including publication years, publication outlets, authorship, countries, metho...

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Bibliographic Details
Main Authors: Ruturaj Baber, Shilpa Sankpal, Prerana Baber, Chanda Gulati
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Consumer ethnocentrism
Bibliometric analysis
Conceptual framework
Systematic literature review
TCCM framework
Kooli Kaouther
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2321800

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2321800

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