The impact of customer experience on customer loyalty: Evidence from low-cost airlines in Ho Chi Minh City
The objective of this study is to determine the factors of customer experience that influence customer loyalty. Besides, the mediating role of customer satisfaction will also be considered. Data was collected from a survey of 696 passengers who live in Ho Chi Minh City and used flight service with l...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2023-07-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2235 |