Strategic orientations and cooperation of external agents in the innovation process of rural enterprises

Strategic orientations and cooperation of external agents in the innovation process of rural enterprises

ABSTRACT: This article provides empirical evidence for the relationship between the market orientation, entrepreneurial orientation, and collaboration of external actors in the processes of incremental and radical innovations in rural enterprises. The research tested two sets of assumptions: first,...

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Bibliographic Details
Main Authors: José Francisco dos Reis Neto, Pablo Antonio Muñoz-Gallego, Celso Correia de Souza, Denise Renata Pedrinho, Silvio Favero, Alex Sandro Richter von Mühlen
Format: Article
Language:English
Published: Universidade Federal de Santa Maria
Series:Ciência Rural
Subjects:
market orientation
entrepreneurial orientation
incremental innovation
radical innovation
specific agents
generic agents
rural firms.
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782016001001878&lng=en&tlng=en

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http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782016001001878&lng=en&tlng=en

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