Using Guerilla Advertising Strategy to Create Effective Animated Ads

The research addresses the “Guerilla Advertising Strategy” for creating effective animated ads through some different points, which are: the historical background of the usage of the term “Guerilla”, defining the Guerilla Marketing, ­­ the basics of the Guerilla advertising strategy, the means of th...

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Bibliographic Details
Main Author: Mohamed Metwaly
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2016-10-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_20539.html