The impact of product image, CSR and green marketing in organic food purchase intention: Mediation roles of corporate reputation

The impact of product image, CSR and green marketing in organic food purchase intention: Mediation roles of corporate reputation

Recent research has focused mainly on the impact of corporate social responsibility (CSR). However, few studies have examined the impact of CSR and corporate image on organic food consumption, particularly in developing nations. This study explores the effect of corporate social responsibility on co...

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Bibliographic Details
Main Authors: Lakkana Hengboriboon, Phaninee Naruetharadol, Chavis Ketkeaw, Nathatenee Gebsombut
Format: Article
Language:English
Published: Taylor & Francis Group 2022-12-01
Series:Cogent Business & Management
Subjects:
consumers’ perspective
green marketing
company image
product image
CSR
purchase intention
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2022.2140744

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2022.2140744

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