Idols of Promotion and Authenticity on TikTok
TikTok’s rapid growth in the past few years, especially in the younger demographic, may signal a market shift. With children, teens, and young adults reportedly making up 40% to 60% of its user base, the platform is becoming the strongest challenger to YouTube, Facebook, and Instagram. The most foll...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2023-11-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/7123 |