The nexus between effectual actions and small business performance

The nexus between effectual actions and small business performance

Purpose: This study interrogates the interrelatedness of effectual actions and small business performance. It provides fresh insights about effectual heuristics and small business performance, as evinced in a study with data drawn from a variety of sectors. Design/methodology/approach: Based on pri...

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Bibliographic Details
Main Authors: Ubochioma U.S. Osuigwe, Chukuakadibia Eresia-Eke
Format: Article
Language:English
Published: AOSIS 2022-07-01
Series:South African Journal of Business Management
Subjects:
effectuation
small business performance
experimentation
affordable loss
flexibility
precommitment
heuristics
effectual actions
Online Access:https://sajbm.org/index.php/sajbm/article/view/3188

Internet

https://sajbm.org/index.php/sajbm/article/view/3188

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