Local Online Courier and Ride-Hailing Service Social Media Marketing
Topokeni was a local online courier and ride-hailing service in Palu. In this study, we tried to understand the social media marketing strategies used by Topokeni, as we assumed that Topokeni had specific strategies to compete with national and international scale ride-hailing services such as Grab...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2021-05-01
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| Series: | Komunikator |
| Subjects: | |
| Online Access: | https://journal.umy.ac.id/index.php/jkm/article/view/9970 |