UPRAVLJANJE ODNOSIMA SA KUPCIMA KAO PREDUSLOV USPEHA U MODERNOM HOTELIJERSTVU

Unlike the anonymous mass markets oriented on offering services to the guests, market oriented on the guests is characterized by close relationships between guests and hotel organization. Hotel organizations today are more focused on retention of the existing customers than attracting new ones. Cust...

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Bibliographic Details
Main Author: Boris Milović
Format: Article
Language:English
Published: Faculty of Economics Pale University of East Sarajevo 2013-01-01
Series:Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu
Subjects:
Online Access:http://www.zrefis.com/images/zrefis2013-7/187-198%20Boris%20Milovic.pdf