UPRAVLJANJE ODNOSIMA SA KUPCIMA KAO PREDUSLOV USPEHA U MODERNOM HOTELIJERSTVU
Unlike the anonymous mass markets oriented on offering services to the guests, market oriented on the guests is characterized by close relationships between guests and hotel organization. Hotel organizations today are more focused on retention of the existing customers than attracting new ones. Cust...
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| Format: | Article |
| Language: | English |
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Faculty of Economics Pale University of East Sarajevo
2013-01-01
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| Series: | Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu |
| Subjects: | |
| Online Access: | http://www.zrefis.com/images/zrefis2013-7/187-198%20Boris%20Milovic.pdf |