A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran
Researches show that customers attribute different human characters to products. Correspondence of this attribution with the personality of customer could have a critical role in product selection and consequent success of a brand. This article is a descriptive survey on comparison of the brand pers...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2010-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_21219_4e62250e77d7ba55c20cb0176cdd0eda.pdf |