Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making
This case study research analyzes the cross-artistic project Connect, BTS and its relationship to transmedia branding, meaning-making and spatiality. After an overview of the argument and a section on methodology, the reader will find the analysis of the case study. Thanks to the use of a qualitativ...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Korean Marketing Association
2021-01-01
|
| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol22/iss4/9/ |