“How to be happy” according to Cosmopolitan: The metaphors of happiness at the service of positive psychology and neoliberalism ideology
The metaphorical representation of happiness in the women’s magazine industry appears to be of particular interest at the moment. Indeed, different political, social and economic actors have made happiness become one of the main objectives of Western societies, both at the individual (self-...
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Format: | Article |
Language: | deu |
Published: |
Université Jean Moulin - Lyon 3
2020-07-01
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Series: | ELAD-SILDA |
Online Access: | https://publications-prairial.fr/elad-silda/index.php?id=875 |