“How to be happy” according to Cosmopolitan: The metaphors of happiness at the service of positive psychology and neoliberalism ideology

The metaphorical representation of happiness in the women’s magazine industry appears to be of particular interest at the moment. Indeed, different political, social and economic actors have made happiness become one of the main objectives of Western societies, both at the individual (self-...

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Bibliographic Details
Main Author: Lucia Gomez Vicente
Format: Article
Language:deu
Published: Université Jean Moulin - Lyon 3 2020-07-01
Series:ELAD-SILDA
Online Access:https://publications-prairial.fr/elad-silda/index.php?id=875