Promotion Mix Strategy in Promoting a Halal Brand in Indonesia: a Case Study on Sasha Halal Toothpaste
As a country with the largest Muslim population in the world, Indonesia has a large Muslim market and growing halal industry. Now many Indonesian brands are using the halal label not only to comply with their regulations, but also to attract their consumers. One of the brands, which has made the hal...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Sekolah Pasca Sarjana Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta
2021-06-01
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| Series: | Jurnal Indo-Islamika |
| Subjects: | |
| Online Access: | https://psikologi.uinjkt.ac.id/index.php/indo-islamika/article/view/20361 |