BRAND MANAGEMENT AT GENERAL MOTOR’S EUROPE
Brand is a trustworthy, relevant, and distinctive promise to the consumer. The Brand Manager must understand that he is responsible for the building of long term brand equity and he must keep the brand from both a Strategic and Tactical standpoint.The strategy of Adam Opel AG is focused on brand equ...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2013-06-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_1_27.pdf
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