How does destination governance build local residents’ behavioural support towards destination branding: An empirical study of the tourism sector in Tanzania
AbstractThe present study is among the few scholarly attempts that respond to scholarly calls to examine destination branding from the perspective of local residents. The current study extends knowledge on branding by examining the contribution of destination governance on behavioural support for de...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2023-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2192441 |